Privacy policy


Birla Cellulose is committed to protecting the privacy of every individual who visits (the “Purocel Website”). We have adopted the following Privacy Policy, which sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us through your use of the Purocel Website.


"we" / "us" / "our" means Birla Cellulose
“Birla Cellulose” is a division of Grasim Industries Limited
“Grasim Industries Limited” is a public listed flagship company of the Aditya Birla Group.
“Purocel Website” means
"You" or "your" means any individual who visits our Purocel Website.

Scope of Application

This policy will be applicable to all personally identifiable information that you provide to Birla Cellulose through the Purocel Website or for purposes of using the Purocel Website. This Privacy Policy does not apply to any personally identifiable information that you may provide to third parties, such as through other sites linked to the Purocel Website. Please be aware that if you choose to visit such third-party sites, you should contact such third parties directly to determine their respective privacy policies because that third party's privacy policy, and not our Purocel Website’s, will govern your activities and any personally identifiable information you disclose while visiting the third-party site.

Birla Cellulose expressly reserves its sole discretion, and at times and intervals of its choosing the right to change this Privacy Policy periodically in the future without prior notice to the users. User shall review our Privacy Policy available at the Purocel Website regularly to be sure you are fully current with our practices and procedures in this area. Your continued use of the Purocel Website will be subject to the then-current Privacy Policy.

The following discloses our information gathering and dissemination practices for the Purocel Website:
Overview As part of the normal operation of the Purocel Website, we collect and, in some cases, may disclose personally identifiable information about you. This Privacy Policy describes the personally identifiable information we collect about you and what may happen to that information.

By accepting this Privacy Policy and our Terms of Use, you expressly consent to our use and disclosure of your personally identifiable information in the manner prescribed in this Privacy Policy. This Privacy Policy is incorporated into and is subject to the conditions of the Terms of Use and governs all use of the Purocel Website.

We may collect your name, address, email address, telephone number, and other personally identifiable information you submit on the Purocel Website. Such personally identifiable information will not be posted in areas of the Purocel Website viewable by the public or users of the Site.

Data Gathering

Collection of Information

We do not collect any personal information that identifies you unless you specifically provide us with contact information voluntarily. Personal information includes information that is unique to an individual, such as a name, e-mail address or contact details. By submitting personal information, you grant Birla Cellulose the right to transmit, monitor, retrieve, store and use your information in connection with; the operation of the Purocel Website or the purpose for which such information is voluntary furnished to Birla Cellulose.

We may collect information that you share with us through your use of our Purocel Website, for example by:

  • Voluntary sign up your name and email id will be collected, to send you email updates from us relating to blog published, newsletters, product or news updates etc.
  • E-mailing or writing to us using the contact details posted on our Purocel Website; your name, contact number and email id will be collected, to send you email updates from us relating to blog published, newsletters, product or sustainability news updates etc.
  • On contacting us through any form on the website, your name, email ID, contact number for business queries, become associate/partner with us, or enquire about our products, etc.
  • Your name, email id, contact number and such other information, while submitting any other enquiries with us through any campaigns leading to website.

Our Use of Your Information

Our primary goal in collecting personally identifiable information is to provide you with a smooth, efficient and customized experience. This allows us to provide services and features that are most likely to meet your needs, and to customize the Purocel Website and our services to make your experience easier. We may use the information we collect from you: to provide you with information and services that you request from us. We use personally identifiable information in the files we maintain about you, and the other personally identifiable information we obtain from your current and past activities on the Purocel Website to provide you with services.

Birla Cellulose reserves the right to send you email updates from us relating to blog or press release published, newsletters, campaign communication etc, if you are subscribed or otherwise send you certain communications relating to our products, services or advertisements, administrative messages and updates, with an option for you to stop receiving or unsubscribe them.

Our Disclosure of Your Information

Due to the existing regulatory environment, we cannot ensure that all of your private communications and other personally identifiable information will never be disclosed in ways not otherwise described in this Privacy Policy. By way of example (without limiting the foregoing), we may be required to disclose personally identifiable information to the government, law enforcement agencies, or third parties under certain circumstances; third parties may unlawfully intercept or access transmissions or private communications; or users or authorized users may independently abuse or misuse your information that they collect from the Purocel Website in violation of our Purocel Website’s Privacy Policy and Terms of Use. Therefore, although we use industry standard information security practices to protect your privacy, we do not promise, and you should not expect, that your personally identifiable information or private communications will always remain private.

As a matter of policy, we do not sell or rent any personally identifiable information about you to any third party. However, the following describes some of the ways that your personally identifiable information may be disclosed.

Other Corporate Entities: We may sometimes share data with our affiliates, subsidiaries, joint ventures and third-party service providers that provide us with services and/or provide you with services. To the extent that these entities have access to your personally identifiable information, we will ask them to treat it at least as protectively as they treat personally identifiable information they obtain from their other authorized users or members. Our affiliates, subsidiaries, and joint ventures will follow privacy practices no less protective of all authorized users and members than our practices described in this document, to the extent allowed by applicable law. It is possible that Birla Cellulose, its subsidiaries, affiliates, joint ventures or any combination of such, could merge with or be acquired by another business entity. Should such a combination occur, you should expect that Birla Cellulose would share some or all of your personally identifiable information in order to continue to maintain and provide access to the Purocel Website.

Legal Requests: Birla Cellulose co-operates with law enforcement inquiries, as well as other third parties to enforce laws relating to matters, such as intellectual property rights, fraud and other rights. We can (and you authorize us to) disclose any personally identifiable information about you to law enforcement and other government officials as we, in our sole discretion, believe reasonably necessary or appropriate, in connection with any investigation.

GDPR Provisions

Certain key GDPR provisions which would require adherence by the Indian entities while obtaining personal data from the any individual based in EU (“data subject”);

1. General Principles:

  • Processing of personal data is to be undertaken in compliance with inter alia the following principles:
  • Processing should be done lawfully, fairly and in a transparent manner.
  • Personal Data should be collected for specified, explicit and legitimate purposes and not further processed if incompatible with those purposes and it should be adequate, accurate, and relevant and limited to what is necessary in relation to the purposes for which they are processed.
  • Personal Data should be kept in a form which permits identification of data subjects for no longer than is necessary.

2. Conditions of Consent:

Where processing is based on consent, obtaining of consent should be specific, informed and unambiguous. While, this could include ticking a box when visiting an internet Purocel Website, but silence, pre-ticked boxes or inactivity would not constitute consent. If the consent is given in the context of a written declaration concerning other matters, the consent request should be clearly distinguishable from the other matters, in an intelligible and easily accessible form, using clear and plain language.

3. Information to be provided to Data Subject:

At the time of obtaining the personal data, is to provide the Data Subject with all the prescribed information purposes and legal basis of processing; recipients or categories of recipients of the personal data; period of storage of personal data; existence of the data subject's rights such as right to access, rectification or erasure of personal data; right to data portability; right to withdraw consent; the right to lodge a complaint with a supervisory authority; etc. This information needs to be covered under cookies policy.

4. Rights of the Data Subject:

GDPR has also provided the Data Subject with various rights, such as:

  • Right of access: Right to obtain confirmation regarding processing of his/her personal data, and also access to the personal data and information mentioned in above.
  • Right to rectification: Right to obtain rectification of inaccurate personal data; right to have incomplete personal data completed,
  • Right to erasure ('right to be forgotten'): Right to obtain from the controller erasure of personal data and the controller is required to erase such personal data where one of the prescribed grounds applies such as: (a) the personal data is no longer necessary in relation to the purposes for which it was collected/processed; (b) the Data Subject withdraws his/her consent on which the processing was based; (c) the Data Subject objects to the processing and there are no overriding legitimate grounds for the processing, etc.
  • Right to restriction of processing: Right to obtain from the controller restriction of processing in prescribed circumstances such as where the accuracy of the personal data is contested by the data subject; the processing is unlawful etc.

5. Actions to be taken upon a personal data breach:

In case of a personal data breach, without undue delay (and where feasible, not later than 72 hours after having become aware of it), notify (with prescribed details) the breach to the supervisory authority in terms of GDPR, unless the personal data breach is unlikely to result in a risk to the rights and freedoms of natural persons.

Changing Your Personally Identifiable Information

In case you request to remove your personally identifiable information from our records, we will retain such information in our files and databases, in order to use it in some unavoidable circumstances, such as to resolve disputes, troubleshoot problems, and enforce our terms and conditions. Further, such prior personally identifiable information is never completely removed from our databases due to technical and legal constraints, including stored "back up" systems. Therefore, you should not expect that all of your personally identifiable information will be completely removed from our databases in response to your requests.

Use of Cookies

The Purocel Website may use "cookies" (information stored on Your computer/Your Computer Resources which include mobiles phones and also APPs) by your browser at our request). "Cookies" is a term generally used for small text files a web site can use to recognize repeat users, facilitate the user's ongoing access to and use of the site, allow a site to track usage behavior and compile aggregate data that will allow content improvements and targeted advertising, preferences etc. Cookies themselves do not personally identify you, but they do identify Your computer, computer resources and devices connected with computer resources and include Mobile phones. Generally, cookies work by assigning a unique number to the computer that has no meaning outside the assigning site. You are also being made aware that Birla Cellulose cannot control the use of cookies or the resulting information by advertisers or third parties hosting data on Birla Cellulose Purocel Website. If You do not want information collected through the use of cookies, you may change the settings in the browsers that allows to deny or accept the cookie feature as per Your discretion and in the manner agreed by you.


Grasim will use reasonable security measures to safeguard the confidentiality of your personal identifiable information. Although we will put our best efforts to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features which are appropriate to the type of personal information you have provided to try to prevent unauthorized access or inadvertent disclosure. However, you agree and acknowledge that "perfect security" does not exist on the Internet.

Changes to Our Privacy Policy

Any changes we may make to our privacy policy in the future will be posted on this page. Continued use of the Purocel Website will signify that you agree to any such changes.

Legal Disclaimer

This is the official site of Birla Cellulose and provides general information about Birla Cellulose. All the text, graphics, trademarks and all other content displayed on this site are owned by Birla Cellulose. The information and content are based on the laws applicable in India.

While efforts are made to keep the information on this site accurate and timely, Birla Cellulose does not guarantee or endorse the content, accuracy or completeness of the information, text, graphics, hyperlinks and other items contained herein or on any other server. This site and the materials, information, and references to services and products if any herein, including without limitations, text, graphics and links, are provided "as is" without representations or warranties of any kind, whether express or implied.

To the fullest extent permissible, Birla Cellulose disclaims any warranties, express and/or implied, including but not limited to implied warranties of merchantability, fitness for a particular purpose, non-infringement, freedom from computer virus and warranties arising from course of dealing or course of performance. Birla Cellulose does not represent or warrant that the functions contained in the site will be uninterrupted or error free, that defects will be corrected or that the site or the server that makes the site available are free of viruses or other harmful components. Birla Cellulose does not make any warranties or representations regarding the use of the materials in the site in terms of their completeness, correctness, accuracy, adequacy, usefulness, timeliness, reliability or otherwise.

Birla Cellulose is not responsible for any special, indirect, incidental or consequential damages that may arise from the use of or the inability to use, the site and/or the materials contained on the site irrespective of whether the materials contained on the site are provided by Birla Cellulose.

The contents of this site are subject to change without notice. Commercial use of any of the contents of this site in any manner is prohibited without prior written permission from an authorized person. No reproduction of any part of the site may be sold or distributed for commercial gain nor shall it be modified or incorporated in any other work, publication or site, whether in hardcopy or electronic format, including postings to any other site. Birla Cellulose reserves all other rights.

This site may contain some hyperlinks which lead out of this site. Information contained in any site linked from this site has not been reviewed for accuracy or legal sufficiency. Birla Cellulose is not responsible for the content of any such external hyperlinks and references to any external links should not be construed as an endorsement of the links or their content. No information on this site shall constitute an invitation to invest in The Aditya Birla Group or any of its entities. Neither Birla Cellulose nor the entities of the Aditya Birla Group, nor their respective officers, employees or agents shall be liable for any loss, damage or expense arising out of any access to or use of this site or any site linked to it, including, without limitation, any loss or profit, indirect, incidental or consequential loss.

By viewing this site, you are deemed to agree to the exclusive jurisdiction of the courts at Mumbai, India in respect of any claims or actions arising therefrom or related thereto.


If you have any questions regarding this Privacy Policy or would like more information on our privacy practices or want us to delete any of your personal information, please contact us at

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